•        Jinan Hotels & Hospitality is a leading first class hotel management company that will develop and manage the first chain of eco-friendly hotels and residencies in the UAE and the region.

•        While this is a new company, it is being led by a team of hotel experts.

•        The Jinan brand will underline environmental awareness without making it the single unique selling point.

•        While they are not positioned as a “Shari’a Compliant” brand, being ‘dry hotels’ will enhance appeal amongst the more conservative travelers.

•        Jinan Hotels & Resorts have set the company values that encompass everything we do. These values serve as the road map of the company and will be driven to achieve a positive impact on all our guests, colleagues, and the environment.

•        Guests – Providing an authentic journey by experiencing the LIVINGMORE lifestyle philosophy.

• Live, look, and feel healthy
• Do the right thing
• Build long term relationships
• Appreciate guest feedback
• Maintain efficient communication
• Always end it with a big ‘thank you’

•        Colleagues – Together as one team, we challenge and support ourselves to be the best.

• Respect each other
• Provide wellness, and a healthy and eco-friendly environment
• Everything counts
• Think ‘team’
• Share knowledge
• Recognize and reward achievements

•        Sustainability – Together we work for a greener environment.

• Minimize waste production
• Active conservation of natural and energy resources
• Foster environmental awareness both internally and externally
• Minimize our carbon footprint

•        The Jinan Hotels & Hospitality Team will consist of professional executives headed by CEO, Mr. Noel Masaood.

•        Our Top Management has a minimum of 20 to 25 years experience in top international hotel chains.

•        The Jinan brand will underline environmental awareness
without making it the single unique selling point.

• Vice President & his support staff
• Vice President Technical & Engineering
• Chief Financial Officer (CFO)
• Director of Eco Standards
• Director of Human Resources and Training
• Director of Marketing

•        3 of the most prominent businessmen in the UAE

• Mr. Noel Masaood, CEO
• Hydra Investments
• Burooj Investments

•        Jinan will be supported by the following strategic partners:

• Hydra Investments - one of the leading investment companies in the UAE.
• Buooj Investments, the investment arm of AUH Islamic Bank - one of the premiere banks in the UAE. Burooj Investments has a keen interest in the development of the hospitality sector (hotels and residencies). Jinan will be the preferred operator/consultant for their future projects.